Hey, its Amit here.
Hey - welcome to The Link Letter.
And congrats. You just joined a small group of over 1,000 marketers, SEOs, founders, and consultants who want clarity around modern link building - not more tech-bro hype, hacks, or guesswork.
Quick note, especially if you’ve known The Links Guy for a while:
Yes, things evolved. The execution changed - the standards didn’t.
That evolution is exactly why this newsletter exists.
Here’s why you’ll never want to miss an issue of The Link Letter.
Every week (usually), you’ll get a hand-crafted email covering:
What actually works in link building today (not 2019)
Why certain tactics fail — even when “everyone’s doing them”
How to build authority that compounds across Google and AI search
Practical frameworks you can apply without burning bridges or budgets
No fluff.
No black-hat nonsense.
No DR obsession.
Just judgment, context, and real-world experience from nearly a decade in the trenches.
Quick context: Me and the team at TLG have spent the last decade, researching, pressure-testing, and using tactics on real projects. The culmination of all of that background work, has helped me write these emails so you can avoid costly mistakes - and steal proven thinking in a few minutes.
Now, one quick thing…
If this sounds useful, there are 2 small actions that make a big difference:
Reply to this email with the word “AUTHORITY”
If this landed in Promotions/Spam, move it to your Primary inbox
If you want a clear snapshot of how I think about link building today, start here:
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Looking forward to writing for you.
—
Amit Raj
The Links Guy
P.S. If you want, hit reply and tell me what you’re working on right now — in-house SEO, client work, or a personal project.