Link building and AI search, with the real numbers left in.

what it takes to own a category in search

what opusclip and respona did instead of chasing keywords.

Link building in the DMs

if your outreach keeps going quiet, it might not be your copy.

What AI search is actually worth

Record enquiry rates, bottom-of-the-pack close rates, a fraction of the deal size. The SEO ROI maths on AI traffic - plus a free tracker and dashboard to run it on your own numbers.

There is no AI search

There are four engines reading four different internets - and a deindexed spam site topped the dashboards that pretend otherwise. The map, engine by engine.

The state of international link building, 2026

Where links really are half price, what the quality actually is, and the one question that decides if it's worth a cent.

what do a comedy show, a handyman and a botox clinic have in common?

They all got advice on the house. Here's what it saved them.